[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site-settings":3,"blogpost-designing-beauty-apps":72},{"footer":4,"contact_form":6,"chat_widget":11,"accolades":19,"seo_social":63},{"iso_notice":5},"Wolfpack Digital is an ISO 9001:2015, ISO 27001:2013 and ISO 14001:2015 certified company - © _YEAR_ Wolfpack Digital. All rights reserved.",{"budgets":7},[8,9,10],"Under $50.000","Between $50.000 - 200.000","Over $200.000",{"consent":12},{"greeting":13,"title":14,"body":15,"accept_label":16,"decline_label":17,"declined_message":18},"Awoo! I'm Wolfpack Digital's AI assistant. Ask me anything about our services, process, or team, and if you want a project estimate, I can point you to our AI Estimator.","Data Privacy","\u003Cp>Hi there! We would love to talk with you. Under the EU General Data Protection Regulation, we need your approval for our use of personal information (e.g. your name and email address) you may provide as we communicate:\u003C\u002Fp>\n\u003Col>\n  \u003Cli>We'll store your personal information so that we can pick up the conversation if we talk later.\u003C\u002Fli>\n  \u003Cli>We may send you emails to follow up on our discussion here.\u003C\u002Fli>\n  \u003Cli>We may send you emails about our upcoming services and promotions.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>Is this okay with you?\u003C\u002Fp>","Yes, I Accept","No, Not Now","No problem. Come back if you change your mind.",{"winnersOfList":20,"awardsList":29,"inHouseAppImages":46,"certificationsList":50},[21,25],{"alt":22,"href":23,"image":24},"European Awards","https:\u002F\u002Fwww.theeuropeanawards.eu\u002Fpremiado\u002Fwolfpack-digital-awarded-in-the-app-development-category","\u002Fimages\u002Fabout-us\u002Fwinners\u002Feuropean.svg",{"alt":26,"href":27,"image":28},"Webby Awards","https:\u002F\u002Fwinners.webbyawards.com\u002F2024\u002Fwebsites-and-mobile-sites\u002Fresponsible-technology\u002Fresponsible-ai\u002F275408\u002Fequality-ai-fair-and-unbiased-algorithms-to-eliminate-discrimination-in-machine-learning-models","\u002Fimages\u002Fabout-us\u002Fwinners\u002Fwebby.svg",[30,34,38,42],{"alt":31,"href":32,"image":33},"Clutch 1000 List Reveals Top-Rated Business Service Providers of 2023","https:\u002F\u002Fclutch.co\u002Fpress-releases\u002Fclutch-1000-fall-2023","\u002Fimages\u002Fabout-us\u002Fawards\u002Fclutch.svg",{"alt":35,"href":36,"image":37},"Clutch Recognizes the 1000 Best B2B Service Providers in its Exclusive 2019 Clutch 1000 List","https:\u002F\u002Fclutch.co\u002Fpress-releases\u002Frecognizes-1000-best-b2b-service-providers-its-exclusive-2019-1000-list","\u002Fimages\u002Fabout-us\u002Fawards\u002Fglobal.svg",{"alt":39,"href":40,"image":41},"Mobile App Daily Award","","\u002Fimages\u002Fabout-us\u002Fawards\u002Fmobile-app-daily.svg",{"alt":43,"href":44,"image":45},"Manifest Award","https:\u002F\u002Fthemanifest.com\u002Fro\u002Fweb-development\u002Fcompanies","\u002Fimages\u002Fabout-us\u002Fawards\u002Fmanifest.svg",[47],{"alt":48,"href":40,"image":49},"Wolfpack Labs","\u002Fimages\u002Fhomepage\u002Fawards\u002Flabs.svg",[51,55,59],{"alt":52,"href":53,"image":54},"ISO 27001 Certification","https:\u002F\u002Fwww.qscert.com\u002Fcs\u002Fissued-certificates\u002F?certID=_7690LD367","\u002Fimages\u002Fabout-us\u002Fcertifications\u002Fiso-27001.svg",{"alt":56,"href":57,"image":58},"ISO 9001 Certification","https:\u002F\u002Fwww.qscert.com\u002Fcs\u002Fissued-certificates\u002F?certID=_7690LBDB0","\u002Fimages\u002Fabout-us\u002Fcertifications\u002Fiso-9001.svg",{"alt":60,"href":61,"image":62},"ISO 14001 Certification","https:\u002F\u002Fwww.qscert.com\u002Fma\u002Fissued-certificates\u002F?certID=_7690LZSGS","\u002Fimages\u002Fabout-us\u002Fcertifications\u002Fiso-14001.svg",{"default_og_image_urls":64,"default_og_image_alt":68,"og_site_name":68,"og_locale":69,"twitter_site":70,"page_type_defaults":71},[65],{"url":66,"style":67},"\u002Fimages\u002Fsocial_share_preview.jpg","og","Wolfpack Digital","en_US","@DigitalWolfpack",{},["Reactive",73],{"title":74,"body":75,"slug":76,"featured_image_urls":77,"meta_tags":102,"reading_time":109,"title_size":110,"tag_list":111,"formatted_published_at":117,"short_description":118,"categories":119,"alt_text":121,"published_at":122,"content_updated_at":121,"formatted_content_updated_at":121,"key_takeaways":123,"faqs":124,"updated_at":125,"canonical_override":121,"no_index":126,"canonical_url":127,"publishers":128},"Designing Beauty Apps in 2020","\u003Cp id=\"8b5b\">2020 is a memorable year already (I call it Murphy’s year), and not necessarily for the right reasons, as you already know. This year was the year of big events, and everything seems to be going the wrong way, but, if we look at the big picture, we can see plenty of opportunities in this chaos. Opportunity to become better human beings, opportunity to learn & grow, and last, but not least, opportunity to adapt. As Mother Nature and history have taught us countless times before, adaptability is key to success and overcoming challenging times.\u003C\u002Fp>\r\n\r\n\u003Csection>\r\n\u003Cp data-selectable-paragraph=\"\" id=\"89a0\">Since the…*sigh* … *you-know-what* turned the world upside down in just a few months, a series of industries were largely impacted by this crisis, and quite a lot of businesses can’t generate profit as much as before. But there is a tool to save us all: *with angels singing from the sky* “\u003Cstrong>Digitalisation\u003C\u002Fstrong>”.\u003Cbr>\r\nYes, you heard that right! Since going out like we used to is not so much a safe option anymore, we moved to the online&digital world even more than before, which, let’s be honest, there’s an app for EVERYTHING. Crazy, right?\u003C\u002Fp>\r\n\u003C\u002Fsection>\r\n\r\n\u003Chr>\r\n\u003Csection>\r\n\u003Cfigure>\r\n\u003Cp>\u003Cimg height=\"450\" role=\"presentation\" sizes=\"600px\" src=\"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F600\u002F1*D2JIHc9DDvz_pLwrV2O73g.gif\" srcset=\"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F552\u002F1*D2JIHc9DDvz_pLwrV2O73g.gif 276w, https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F1104\u002F1*D2JIHc9DDvz_pLwrV2O73g.gif 552w, https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F1200\u002F1*D2JIHc9DDvz_pLwrV2O73g.gif 600w\" width=\"600\">\u003C\u002Fp>\r\n\r\n\u003Cfigcaption data-selectable-paragraph=\"\">Mobile App Concept — Beauty & Style by \u003Ca href=\"https:\u002F\u002Fdribbble.com\u002FRamotion\" rel=\"noopener nofollow\" target=\"_blank\">Ramotion\u003C\u002Fa>\u003C\u002Ffigcaption>\r\n\u003C\u002Ffigure>\r\n\u003C\u002Fsection>\r\n\r\n\u003Ch2 data-selectable-paragraph=\"\" id=\"24ab\">Personalized beauty apps\u003C\u002Fh2>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"a261\">The beauty industry has been one of the hardest-hit during this pandemic. Whether we talk about barbershops, beauty salons, or big cosmetic chain stores, the \u003Cstrong>beauty industry \u003C\u002Fstrong>bumped an ugly one. And that’s mainly due to the fact that this industry is fueled by in-person interaction. Why do I say that? Well, beauty salons and barbershops are implicit, but what about the cosmetic shops?\u003C\u002Fp>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"e27d\">People can still buy their products online, right?\u003C\u002Fp>\r\n\r\n\u003Csection>\r\n\u003Cp data-selectable-paragraph=\"\" id=\"3d35\">Well, yes and no. Your usual customers will already know their products, and they will order online. But when it comes to cosmetics, they’re tailored for you, for your skin pigmentation, or your hair type, and that, my friends, is something you’ll need to be creative ‘bout. And that’s why \u003Cstrong>beauty tech\u003C\u002Fstrong> will see a huge boom in the coming months.\u003C\u002Fp>\r\n\u003C\u002Fsection>\r\n\r\n\u003Csection>\r\n\u003Cfigure>\r\n\u003Cp> \u003C\u002Fp>\r\n\u003Cimg height=\"1200\" role=\"presentation\" sizes=\"700px\" src=\"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F1600\u002F0*T39YD6h-xGaSttC_.png\" srcset=\"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F552\u002F0*T39YD6h-xGaSttC_.png 276w, https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F1104\u002F0*T39YD6h-xGaSttC_.png 552w, https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F1280\u002F0*T39YD6h-xGaSttC_.png 640w, https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F1400\u002F0*T39YD6h-xGaSttC_.png 700w\" width=\"1600\">\r\n\u003Cfigcaption data-selectable-paragraph=\"\">Beauty Products Ui Design by \u003Ca href=\"https:\u002F\u002Fdribbble.com\u002Fakhilmuthery\" rel=\"noopener nofollow\" target=\"_blank\">Akhil M\u003C\u002Fa>\u003C\u002Ffigcaption>\r\n\u003C\u002Ffigure>\r\n\r\n\u003Ch2 data-selectable-paragraph=\"\" id=\"f8c8\">Digital Beauty\u003C\u002Fh2>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"521a\">Earlier we mentioned how we live in uncertain times. And that’s true, on different levels for different industries. But for the beauty industry, if you didn’t open your doors to the beauty tech world yet, now’s the opportunity to so.\u003C\u002Fp>\r\n\r\n\u003Csection>\r\n\u003Cp data-selectable-paragraph=\"\" id=\"60d4\">Let’s say you have a small brand of natural skin products and your \u003Cstrong>online presence\u003C\u002Fstrong> stands only on social media. How about you create a website where you can showcase your products while also making your visitors feel just like in your store, since you can tailor the design to reflect more genuine branding, while also being a medium to get news and offers across your audience.\u003C\u002Fp>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"59ca\">You could even create a subscription plan for basic products and have your users use a \u003Cstrong>mobile app\u003C\u002Fstrong> where they can configure how often they’ll get their products and in what combinations.\u003C\u002Fp>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"625f\">This way, you will be able to keep your customers happy, informed, and up to date with the latest offers, while at the same time, creating a seamless shopping experience.\u003C\u002Fp>\r\n\u003C\u002Fsection>\r\n\r\n\u003Chr>\r\n\u003Csection>\r\n\u003Cfigure>\r\n\u003Cp>\u003Cimg height=\"1200\" role=\"presentation\" sizes=\"700px\" src=\"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F1600\u002F0*NZssn6deJcAP1YJC.jpg\" srcset=\"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F552\u002F0*NZssn6deJcAP1YJC.jpg 276w, https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F1104\u002F0*NZssn6deJcAP1YJC.jpg 552w, https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F1280\u002F0*NZssn6deJcAP1YJC.jpg 640w, https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F1400\u002F0*NZssn6deJcAP1YJC.jpg 700w\" width=\"1600\">\u003C\u002Fp>\r\n\r\n\u003Cfigcaption data-selectable-paragraph=\"\">Lirellate — make up & skin care, mobile application by \u003Ca href=\"https:\u002F\u002Fdribbble.com\u002FArtemiyLebedev\" rel=\"noopener nofollow\" target=\"_blank\">Artemiy Lebedev\u003C\u002Fa>\u003C\u002Ffigcaption>\r\n\u003C\u002Ffigure>\r\n\r\n\u003Ch2 data-selectable-paragraph=\"\" id=\"f729\">But I Gotta Try It First\u003C\u002Fh2>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"4adb\">As mentioned earlier, in some areas of the beauty industry, you have to try on a product before you buy it (e.g.: Foundation). So that’s why a great \u003Cstrong>UX design \u003C\u002Fstrong>will convert your app users to customers.\u003C\u002Fp>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"3e0a\">Let’s say you have a cosmetics shop where you sell all kinds of products for hair, skin, and so on. To create a better customer experience, cut the lines short, and convert more users, you can launch an app for that. How? Well, starting from the idea that people usually prefer to try the product on first, you might include your foundations and make-up in a\u003Cstrong> beauty app\u003C\u002Fstrong> that would let your potential customers take a photo and try the products on. This will not only motivate the user towards buying your product, but since this whole experience is “gamified” (the process in which a task is made to look similar to a game), the users will most likely spend more time in the app, interacting with your products and learning them.\u003C\u002Fp>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"eb0f\">What if you sell products that don’t work in this kind of context? Products like moisturizers or hair products, in this case, you can play with your phone’s hardware, imagine an app that can scan your nails\u002Fhair\u002Fskin and provide personalized makeup\u002Fproduct recommendations based on your particular needs. On top of that, you would have more customers popping into the shop knowing exactly what product they need and a great channel to market your products more efficiently, all that done through an app.\u003C\u002Fp>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"9949\">There are countless ways in which we can adapt our services\u002Fproducts to the current world and customer’s needs. These are just two examples of how digital can be integrated in the beauty industry and how they can help\u003C\u002Fp>\r\n\r\n\u003Ch2 data-selectable-paragraph=\"\" id=\"f84f\">All in all…\u003C\u002Fh2>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"965a\">With these said, I think there’s always space for great design in the beauty industry, but also, great beauty in design. Challenging times can be transformed into great opportunities, and by doing so you can appeal to a new wave of shoppers, while, through great UX you can tailor the experience to your current customer base’s needs.\u003C\u002Fp>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"ca7d\">Stay curious, connected and always bring solutions to everyday problems, together! That’s what we must do in these uncertain times.\u003C\u002Fp>\r\n\u003C\u002Fsection>\r\n\u003C\u002Fsection>\r\n","designing-beauty-apps",[78,81,84,87,90,93,96,99],{"style":79,"url":80},"640","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F60\u002Ffeatured_image\u002F640\u002Fimage_processing20220615-4-r61rjb.webp",{"style":82,"url":83},"768","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F60\u002Ffeatured_image\u002F768\u002Fimage_processing20220615-4-r61rjb.webp",{"style":85,"url":86},"1024","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F60\u002Ffeatured_image\u002F1024\u002Fimage_processing20220615-4-r61rjb.webp",{"style":88,"url":89},"1366","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F60\u002Ffeatured_image\u002F1366\u002Fimage_processing20220615-4-r61rjb.webp",{"style":91,"url":92},"1600","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F60\u002Ffeatured_image\u002F1600\u002Fimage_processing20220615-4-r61rjb.webp",{"style":94,"url":95},"1920","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F60\u002Ffeatured_image\u002F1920\u002Fimage_processing20220615-4-r61rjb.webp",{"style":97,"url":98},"thumb","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F60\u002Ffeatured_image\u002Fthumb\u002Fimage_processing20220615-4-r61rjb.webp",{"style":100,"url":101},"original","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F60\u002Ffeatured_image\u002Foriginal\u002Fimage_processing20220615-4-r61rjb.webp",{"title":74,"description":103,"keywords":104,"contact_form:title":105,"contact_form:cta":106,"og:site_name":68,"og:type":107,"og:locale":69,"twitter:card":108,"twitter:site":70,"twitter:creator":70,"og:title":74,"twitter:title":74},"Learn some tips on how to design and build beauty apps and how to win your customers over. ","beauty apps, designing beauty apps, beauty tech, UX design, mobile app, personalised beauty apps, digitalisation, beauty industry, online presence, app design, wolfpack digital. ","contact us","send message","article","summary_large_image","3 min",32,[112,113,114,115,116],"BeautyTech","UXdesign","UIdesign","BeautyApps","DigitalBeauty","Jun 5, 2020","The beauty industry has been one of the hardest-hit during this pandemic. Whether we talk about barbershops, beauty salons, or big cosmetic chain stores, the beauty industry bumped an ugly one.",[120],"ux-ui-design",null,"2020-06-05T13:06:05.751Z",[],[],"2022-06-16T08:59:54.018Z",false,"https:\u002F\u002Fwd-fe-stage.herokuapp.com\u002Fblogposts\u002Fdesigning-beauty-apps",[129],{"id":130,"author":131,"short_description":121,"role":132,"avatar_urls":133,"cover_urls":121,"linkedin_link":121,"instagram_link":121,"x_link":121,"meta_tags":141,"last_published_at":143,"same_as":144},8,"Cristian","UX\u002FUI Designer ",[134,136,139],{"style":97,"url":135},"https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fpublisher\u002F8\u002Favatar\u002Fthumb\u002FCristian_UIUX_designer_wolfpackdigital.webp",{"style":137,"url":138},"medium","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fpublisher\u002F8\u002Favatar\u002Fmedium\u002FCristian_UIUX_designer_wolfpackdigital.webp",{"style":100,"url":140},"https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fpublisher\u002F8\u002Favatar\u002Foriginal\u002FCristian_UIUX_designer_wolfpackdigital.webp",{"title":40,"description":40,"keywords":40,"contact_form:title":105,"contact_form:cta":106,"og:site_name":68,"og:type":142,"og:locale":69,"twitter:card":108,"twitter:site":70,"twitter:creator":70},"website","2021-12-10T13:56:37.000Z",[]]