[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site-settings":3,"blogpost-design-trends-2021-upcoming-ux-ui-product-design":72},{"footer":4,"contact_form":6,"chat_widget":11,"accolades":19,"seo_social":63},{"iso_notice":5},"Wolfpack Digital is an ISO 9001:2015, ISO 27001:2013 and ISO 14001:2015 certified company - © _YEAR_ Wolfpack Digital. All rights reserved.",{"budgets":7},[8,9,10],"Under $50.000","Between $50.000 - 200.000","Over $200.000",{"consent":12},{"greeting":13,"title":14,"body":15,"accept_label":16,"decline_label":17,"declined_message":18},"Awoo! I'm Wolfpack Digital's AI assistant. Ask me anything about our services, process, or team, and if you want a project estimate, I can point you to our AI Estimator.","Data Privacy","\u003Cp>Hi there! We would love to talk with you. Under the EU General Data Protection Regulation, we need your approval for our use of personal information (e.g. your name and email address) you may provide as we communicate:\u003C\u002Fp>\n\u003Col>\n  \u003Cli>We'll store your personal information so that we can pick up the conversation if we talk later.\u003C\u002Fli>\n  \u003Cli>We may send you emails to follow up on our discussion here.\u003C\u002Fli>\n  \u003Cli>We may send you emails about our upcoming services and promotions.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>Is this okay with you?\u003C\u002Fp>","Yes, I Accept","No, Not Now","No problem. Come back if you change your mind.",{"winnersOfList":20,"awardsList":29,"inHouseAppImages":46,"certificationsList":50},[21,25],{"alt":22,"href":23,"image":24},"European Awards","https:\u002F\u002Fwww.theeuropeanawards.eu\u002Fpremiado\u002Fwolfpack-digital-awarded-in-the-app-development-category","\u002Fimages\u002Fabout-us\u002Fwinners\u002Feuropean.svg",{"alt":26,"href":27,"image":28},"Webby Awards","https:\u002F\u002Fwinners.webbyawards.com\u002F2024\u002Fwebsites-and-mobile-sites\u002Fresponsible-technology\u002Fresponsible-ai\u002F275408\u002Fequality-ai-fair-and-unbiased-algorithms-to-eliminate-discrimination-in-machine-learning-models","\u002Fimages\u002Fabout-us\u002Fwinners\u002Fwebby.svg",[30,34,38,42],{"alt":31,"href":32,"image":33},"Clutch 1000 List Reveals Top-Rated Business Service Providers of 2023","https:\u002F\u002Fclutch.co\u002Fpress-releases\u002Fclutch-1000-fall-2023","\u002Fimages\u002Fabout-us\u002Fawards\u002Fclutch.svg",{"alt":35,"href":36,"image":37},"Clutch Recognizes the 1000 Best B2B Service Providers in its Exclusive 2019 Clutch 1000 List","https:\u002F\u002Fclutch.co\u002Fpress-releases\u002Frecognizes-1000-best-b2b-service-providers-its-exclusive-2019-1000-list","\u002Fimages\u002Fabout-us\u002Fawards\u002Fglobal.svg",{"alt":39,"href":40,"image":41},"Mobile App Daily Award","","\u002Fimages\u002Fabout-us\u002Fawards\u002Fmobile-app-daily.svg",{"alt":43,"href":44,"image":45},"Manifest Award","https:\u002F\u002Fthemanifest.com\u002Fro\u002Fweb-development\u002Fcompanies","\u002Fimages\u002Fabout-us\u002Fawards\u002Fmanifest.svg",[47],{"alt":48,"href":40,"image":49},"Wolfpack Labs","\u002Fimages\u002Fhomepage\u002Fawards\u002Flabs.svg",[51,55,59],{"alt":52,"href":53,"image":54},"ISO 27001 Certification","https:\u002F\u002Fwww.qscert.com\u002Fcs\u002Fissued-certificates\u002F?certID=_7690LD367","\u002Fimages\u002Fabout-us\u002Fcertifications\u002Fiso-27001.svg",{"alt":56,"href":57,"image":58},"ISO 9001 Certification","https:\u002F\u002Fwww.qscert.com\u002Fcs\u002Fissued-certificates\u002F?certID=_7690LBDB0","\u002Fimages\u002Fabout-us\u002Fcertifications\u002Fiso-9001.svg",{"alt":60,"href":61,"image":62},"ISO 14001 Certification","https:\u002F\u002Fwww.qscert.com\u002Fma\u002Fissued-certificates\u002F?certID=_7690LZSGS","\u002Fimages\u002Fabout-us\u002Fcertifications\u002Fiso-14001.svg",{"default_og_image_urls":64,"default_og_image_alt":68,"og_site_name":68,"og_locale":69,"twitter_site":70,"page_type_defaults":71},[65],{"url":66,"style":67},"\u002Fimages\u002Fsocial_share_preview.jpg","og","Wolfpack Digital","en_US","@DigitalWolfpack",{},["Reactive",73],{"title":74,"body":75,"slug":76,"featured_image_urls":77,"meta_tags":102,"reading_time":109,"title_size":110,"tag_list":111,"formatted_published_at":115,"short_description":103,"categories":116,"alt_text":118,"published_at":119,"content_updated_at":118,"formatted_content_updated_at":118,"key_takeaways":120,"faqs":121,"updated_at":122,"canonical_override":118,"no_index":123,"canonical_url":124,"publishers":125},"Designing 2021: A Look Into Upcoming UX, UI & Product Design Trends","\u003Cp id=\"c85b\">2020 showed us what a Pandora’s box looks like, due to everything that’s going on.\u003C\u002Fp>\r\n\r\n\u003Cp>But fortunately, a new year is ahead of us, and we get the chance to design it our way.\u003Cbr>\r\n2021 brings an opportunity for business owners, designers, marketers, and developers to bring it on in terms of great experiences, and in a way, is our job, as individuals and professionals alike to proactively tackle each challenge for the good of the users.\u003C\u002Fp>\r\n\r\n\u003Ch1 data-selectable-paragraph=\"\" id=\"c196\">The rise of ethical design\u003C\u002Fh1>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"7a2d\">Ethical design is and has been the focus of designers in the past few years. But recently, there’s been a lot more talk about this and that makes me a happy kid. In 2021, we’re going to see a huge increase in how we, as designers, approach ethics in our discipline.\u003C\u002Fp>\r\n\r\n\u003Ch3 data-selectable-paragraph=\"\" id=\"9378\">So what exactly is ethical design?\u003C\u002Fh3>\r\n\r\n\u003Cp data-selectable-paragraph=\"\">\u003Cem>And no, I’m not talking about Dark Patterns in UX (that’s just the basics). \u003C\u002Fem>\u003Cbr>\r\nEthical design is more intertwined with personal data and how we can provide the same great experience in an app, but without making the user ask themselves: “why do they need so much from me?”.\u003C\u002Fp>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"ac2e\">In many cases, designers, marketers, and business owners overlook this aspect of ethics when building an app. And that’s something that’s slowly changing. Ever since the Cambridge Analytica scandal personal data is becoming more and more valuable, and many say that in the near future, personal data will become fully controllable by us, as users, which is really awesome! So, we have to encourage that and provide a safe space for our users when using the apps we build. With these said, how can we design better, more ethical products? Well, next time you design an app, ask yourself: “Do we really need this information from the user? Does the user really need an account to use the app?”. If the answer is no, then you can just get rid of that!\u003C\u002Fp>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"e363\">Well, what if you actually need that information from the user? How can you make that more ethical? And that’s a very valid question. We have to keep in mind that a great designer is able to satisfy both the users’ needs and the business’ needs. A great example of how you can make your website or app more ethical is found on \u003Ca href=\"https:\u002F\u002Fsymptoms.webmd.com\u002F\" rel=\"noopener nofollow\" target=\"_blank\">WebMD’s symptom checker\u003C\u002Fa>. They make it very clear from the beginning what information they might collect and give the users complete control and transparency on what data they want to share with them. Pretty awesome, right?\u003C\u002Fp>\r\n\r\n\u003Cfigure>\u003Cimg alt=\"Image for post\" height=\"1654\" sizes=\"700px\" src=\"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F2413\u002F1*IAwp9f-bC89-QbtQfVz4BQ.png\" srcset=\"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F442\u002F1*IAwp9f-bC89-QbtQfVz4BQ.png 276w, https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F883\u002F1*IAwp9f-bC89-QbtQfVz4BQ.png 552w, https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F1024\u002F1*IAwp9f-bC89-QbtQfVz4BQ.png 640w, https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F1120\u002F1*IAwp9f-bC89-QbtQfVz4BQ.png 700w\" width=\"1508\">\r\n\u003Cfigcaption data-selectable-paragraph=\"\">WebMD Symptom Checker Privacy Control Panel\u003C\u002Ffigcaption>\r\n\u003C\u002Ffigure>\r\n\r\n\u003Ch1 data-selectable-paragraph=\"\" id=\"ee3a\">Digitalize this, digitalize that\u003C\u002Fh1>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"36bc\">I know, I know, nothing new here. Or so you think.\u003Cbr>\r\nLooking back at how 2020 unfolded, we know better than ever that going digital is the right way. And business owners along with designers & developers did a really great job at adapting to this.\u003C\u002Fp>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"3256\">\u003Cem>“But Cristian, why did you include this in a design trends article?”\u003C\u002Fem> you may ask. Well, digitalizing only works when done right. We are living in a time where users habits change from one day to another, where services had to be digitalized, and as we well know how people cope with change (it’s not pretty), we have to be very creative about how we can make this transition to digital, while also keeping the familiarity of the experience the users got familiar with.\u003C\u002Fp>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"a8bc\">And here is where a well-designed onboarding and simple flows win and if you combine it with ethical design, your users will be able to embrace your new digital business a lot quicker. In UX design, \u003Ca href=\"https:\u002F\u002Fwww.nngroup.com\u002Farticles\u002Ften-usability-heuristics\u002F\" rel=\"noopener nofollow\" target=\"_blank\">Jakob Nielsen’s 10 Heuristics of User Interface Design\u003C\u002Fa> are crucial, especially good when you’re transitioning to the digital. This will help business owners and designers alike to make a smooth transition to a digital product, and some can even be applied to improve existing services, digital or otherwise.\u003C\u002Fp>\r\n\r\n\u003Ch1 data-selectable-paragraph=\"\" id=\"56ec\">Even more 3D elements\u003C\u002Fh1>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"a6d6\">In 2020 we’ve seen a transition from flat to 3d elements and with neomorphic gaining traction, more and more apps chose to incorporate more 3D elements in their design. This can be especially useful when showcasing a product or for storytelling purposes.\u003C\u002Fp>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"b826\">Take a look at \u003Ca href=\"https:\u002F\u002Fwww.revolut.com\u002F\" rel=\"noopener nofollow\" target=\"_blank\">Revolut\u003C\u002Fa>. They did a great job with 3D interactive elements in Revolut Gifts.\u003C\u002Fp>\r\n\r\n\u003Cfigure>\u003Cimg alt=\"Image for post\" height=\"450\" sizes=\"600px\" src=\"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F960\u002F0*vQFvRg0fH8UbMda2.gif\" srcset=\"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F442\u002F0*vQFvRg0fH8UbMda2.gif 276w, https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F883\u002F0*vQFvRg0fH8UbMda2.gif 552w, https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F960\u002F0*vQFvRg0fH8UbMda2.gif 600w\" width=\"600\">\r\n\u003Cfigcaption data-selectable-paragraph=\"\">Revolut 3D Animation — Security — \u003Ca href=\"https:\u002F\u002Fdribbble.com\u002Fshots\u002F14001831-Security\" rel=\"noopener nofollow\" target=\"_blank\">Dribbble\u003C\u002Fa>\u003C\u002Ffigcaption>\r\n\u003C\u002Ffigure>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"767f\">They also do a great job using 3D elements to showcase their awesome and colorful cards. Which makes the user more comfortable ordering the product once they had a look from all angles. Awesome, right?\u003C\u002Fp>\r\n\r\n\u003Cfigure>\u003Cimg alt=\"Image for post\" height=\"450\" sizes=\"600px\" src=\"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F960\u002F0*xtSNXUSYbvP12XkD.gif\" srcset=\"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F442\u002F0*xtSNXUSYbvP12XkD.gif 276w, https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F883\u002F0*xtSNXUSYbvP12XkD.gif 552w, https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F960\u002F0*xtSNXUSYbvP12XkD.gif 600w\" width=\"600\">\r\n\u003Cfigcaption data-selectable-paragraph=\"\">Revolut — Order a Card — 3D Animation — \u003Ca href=\"https:\u002F\u002Fdribbble.com\u002Fshots\u002F6592382-Customized-Card-Order-Flow-Physical-cards-3D-view\" rel=\"noopener nofollow\" target=\"_blank\">Dribbble\u003C\u002Fa>\u003C\u002Ffigcaption>\r\n\u003C\u002Ffigure>\r\n\r\n\u003Ch1 data-selectable-paragraph=\"\" id=\"235d\">Storytelling & UX Writing\u003C\u002Fh1>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"7012\">Now, storytelling is something we’ve talked about in my last \u003Ca href=\"https:\u002F\u002Fmedium.com\u002Fwolfpack-digital\u002F2020-the-state-of-ux-ui-design-72b48d709565\" rel=\"noopener\" target=\"_blank\">article on trends for 2020\u003C\u002Fa>, but for 2021 it’s expected that good storytelling combined with great UX writing can help skyrocket people’s experience using your app.\u003C\u002Fp>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"59f9\">Since these two complement each other, designers can create even more meaningful & memorable experiences in a digital product, and since most businesses are choosing the digital path, UX writing is becoming more and more crucial when we talk about the rate of adoption amongst users who have been familiar with using this particular service in person.\u003C\u002Fp>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"8316\">UX Writing focuses on using \u003Cem>human language\u003C\u002Fem> rather than a more technical approach, while also making the User Interface and the interactions between users and your product more personal and less chaotic.\u003C\u002Fp>\r\n\r\n\u003Cfigure>\u003Cimg alt=\"Image for post\" height=\"600\" sizes=\"700px\" src=\"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F1280\u002F0*XS0md40f1037s0hT.jpg\" srcset=\"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F442\u002F0*XS0md40f1037s0hT.jpg 276w, https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F883\u002F0*XS0md40f1037s0hT.jpg 552w, https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F1024\u002F0*XS0md40f1037s0hT.jpg 640w, https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F1120\u002F0*XS0md40f1037s0hT.jpg 700w\" width=\"800\">\r\n\u003Cfigcaption data-selectable-paragraph=\"\">The value of UX writing by \u003Ca href=\"https:\u002F\u002Fdribbble.com\u002Fjustintran\" rel=\"noopener nofollow\" target=\"_blank\">Justin Tran\u003C\u002Fa> for \u003Ca href=\"https:\u002F\u002Fdribbble.com\u002Fdropbox\" rel=\"noopener nofollow\" target=\"_blank\">Dropbox Design\u003C\u002Fa>\u003C\u002Ffigcaption>\r\n\u003C\u002Ffigure>\r\n\r\n\u003Ch1 data-selectable-paragraph=\"\" id=\"b461\">Key Takeaway\u003C\u002Fh1>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"2cf3\">Looking at 2020 *sigh!*, we are living weird times, due to everything that’s going on and…you know…the one its shan’t be named, the design definitely made a huge positive impact to help businesses and business owners overcome and sail through the stormy waves of this year, and 2021 is our chance to prove 2020 how things are done.\u003C\u002Fp>\r\n\r\n\u003Cp data-selectable-paragraph=\"\" id=\"4e6d\">And to sum up, the main points discussed:\u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli data-selectable-paragraph=\"\" id=\"df5e\">\n\u003Cstrong>The rise of ethical design — \u003C\u002Fstrong>Design for the user before business gain. This will create a more trustful view of the brand and keep your users coming back to your app.\u003C\u002Fli>\r\n\t\u003Cli data-selectable-paragraph=\"\" id=\"cdaa\">\n\u003Cstrong>Digitalize this, digitalize that\u003C\u002Fstrong> — Most businesses were faced with a needed digitalization due to the crisis we’re going through. If done right, your clients won’t feel like they’re making a big change and still get that same vibe as in a physical store.\u003C\u002Fli>\r\n\t\u003Cli data-selectable-paragraph=\"\" id=\"c907\">\n\u003Cstrong>Even more 3D element\u003C\u002Fstrong>s — 3D graphics have seen a rise in 2020, but in 2021 it’s expected to bring even more value to the message your brand sends and make the user’s interactions within your app more meaningful.\u003C\u002Fli>\r\n\t\u003Cli data-selectable-paragraph=\"\" id=\"b045\">\n\u003Cstrong>Storytelling & UX writing\u003C\u002Fstrong> — To keep the same familiarity in your app, we have to be careful with the language used. A well-written set of labels, instructions, and content will add up to a more engaged, easy to use, and meaningful experience for your app’s users.\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n\r\n\u003Cp> \u003C\u002Fp>\r\n","design-trends-2021-upcoming-ux-ui-product-design",[78,81,84,87,90,93,96,99],{"style":79,"url":80},"640","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F71\u002Ffeatured_image\u002F640\u002Fimage_processing20220615-4-1ifvny3.webp",{"style":82,"url":83},"768","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F71\u002Ffeatured_image\u002F768\u002Fimage_processing20220615-4-1ifvny3.webp",{"style":85,"url":86},"1024","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F71\u002Ffeatured_image\u002F1024\u002Fimage_processing20220615-4-1ifvny3.webp",{"style":88,"url":89},"1366","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F71\u002Ffeatured_image\u002F1366\u002Fimage_processing20220615-4-1ifvny3.webp",{"style":91,"url":92},"1600","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F71\u002Ffeatured_image\u002F1600\u002Fimage_processing20220615-4-1ifvny3.webp",{"style":94,"url":95},"1920","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F71\u002Ffeatured_image\u002F1920\u002Fimage_processing20220615-4-1ifvny3.webp",{"style":97,"url":98},"thumb","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F71\u002Ffeatured_image\u002Fthumb\u002Fimage_processing20220615-4-1ifvny3.webp",{"style":100,"url":101},"original","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F71\u002Ffeatured_image\u002Foriginal\u002Fimage_processing20220615-4-1ifvny3.webp",{"title":74,"description":103,"keywords":104,"contact_form:title":105,"contact_form:cta":106,"og:site_name":68,"og:type":107,"og:locale":69,"twitter:card":108,"twitter:site":70,"twitter:creator":70,"og:title":74,"twitter:title":74},"The UX, UI & Product Design Trends in 2021 and the opportunities for business owners, designers, marketers, and developers to up their game in terms of great experiences.","wolfpack digital, wolfpack digital UX\u002FUI, wolfpack digital product design, UX, UI, Product Design Trends, user experience trends 2021, user interface 2021 trends, ux trends 2021, ui trends 2021, design trends 2021","contact us","send message","article","summary_large_image","4 min",32,[112,113,114],"design","UX","UI","Aug 27, 2020",[117],"ux-ui-design",null,"2020-08-27T14:48:05.072Z",[],[],"2022-06-16T09:00:30.425Z",false,"https:\u002F\u002Fwd-fe-stage.herokuapp.com\u002Fblogposts\u002Fdesign-trends-2021-upcoming-ux-ui-product-design",[126],{"id":127,"author":128,"short_description":118,"role":129,"avatar_urls":130,"cover_urls":118,"linkedin_link":118,"instagram_link":118,"x_link":118,"meta_tags":138,"last_published_at":140,"same_as":141},8,"Cristian","UX\u002FUI Designer ",[131,133,136],{"style":97,"url":132},"https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fpublisher\u002F8\u002Favatar\u002Fthumb\u002FCristian_UIUX_designer_wolfpackdigital.webp",{"style":134,"url":135},"medium","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fpublisher\u002F8\u002Favatar\u002Fmedium\u002FCristian_UIUX_designer_wolfpackdigital.webp",{"style":100,"url":137},"https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fpublisher\u002F8\u002Favatar\u002Foriginal\u002FCristian_UIUX_designer_wolfpackdigital.webp",{"title":40,"description":40,"keywords":40,"contact_form:title":105,"contact_form:cta":106,"og:site_name":68,"og:type":139,"og:locale":69,"twitter:card":108,"twitter:site":70,"twitter:creator":70},"website","2021-12-10T13:56:37.000Z",[]]