[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site-settings":3,"blogpost-data-for-user-experience":72},{"footer":4,"contact_form":6,"chat_widget":11,"accolades":19,"seo_social":63},{"iso_notice":5},"Wolfpack Digital is an ISO 9001:2015, ISO 27001:2013 and ISO 14001:2015 certified company - © _YEAR_ Wolfpack Digital. All rights reserved.",{"budgets":7},[8,9,10],"Under $50.000","Between $50.000 - 200.000","Over $200.000",{"consent":12},{"greeting":13,"title":14,"body":15,"accept_label":16,"decline_label":17,"declined_message":18},"Awoo! I'm Wolfpack Digital's AI assistant. Ask me anything about our services, process, or team, and if you want a project estimate, I can point you to our AI Estimator.","Data Privacy","\u003Cp>Hi there! We would love to talk with you. Under the EU General Data Protection Regulation, we need your approval for our use of personal information (e.g. your name and email address) you may provide as we communicate:\u003C\u002Fp>\n\u003Col>\n  \u003Cli>We'll store your personal information so that we can pick up the conversation if we talk later.\u003C\u002Fli>\n  \u003Cli>We may send you emails to follow up on our discussion here.\u003C\u002Fli>\n  \u003Cli>We may send you emails about our upcoming services and promotions.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>Is this okay with you?\u003C\u002Fp>","Yes, I Accept","No, Not Now","No problem. Come back if you change your mind.",{"winnersOfList":20,"awardsList":29,"inHouseAppImages":46,"certificationsList":50},[21,25],{"alt":22,"href":23,"image":24},"European Awards","https:\u002F\u002Fwww.theeuropeanawards.eu\u002Fpremiado\u002Fwolfpack-digital-awarded-in-the-app-development-category","\u002Fimages\u002Fabout-us\u002Fwinners\u002Feuropean.svg",{"alt":26,"href":27,"image":28},"Webby Awards","https:\u002F\u002Fwinners.webbyawards.com\u002F2024\u002Fwebsites-and-mobile-sites\u002Fresponsible-technology\u002Fresponsible-ai\u002F275408\u002Fequality-ai-fair-and-unbiased-algorithms-to-eliminate-discrimination-in-machine-learning-models","\u002Fimages\u002Fabout-us\u002Fwinners\u002Fwebby.svg",[30,34,38,42],{"alt":31,"href":32,"image":33},"Clutch 1000 List Reveals Top-Rated Business Service Providers of 2023","https:\u002F\u002Fclutch.co\u002Fpress-releases\u002Fclutch-1000-fall-2023","\u002Fimages\u002Fabout-us\u002Fawards\u002Fclutch.svg",{"alt":35,"href":36,"image":37},"Clutch Recognizes the 1000 Best B2B Service Providers in its Exclusive 2019 Clutch 1000 List","https:\u002F\u002Fclutch.co\u002Fpress-releases\u002Frecognizes-1000-best-b2b-service-providers-its-exclusive-2019-1000-list","\u002Fimages\u002Fabout-us\u002Fawards\u002Fglobal.svg",{"alt":39,"href":40,"image":41},"Mobile App Daily Award","","\u002Fimages\u002Fabout-us\u002Fawards\u002Fmobile-app-daily.svg",{"alt":43,"href":44,"image":45},"Manifest Award","https:\u002F\u002Fthemanifest.com\u002Fro\u002Fweb-development\u002Fcompanies","\u002Fimages\u002Fabout-us\u002Fawards\u002Fmanifest.svg",[47],{"alt":48,"href":40,"image":49},"Wolfpack Labs","\u002Fimages\u002Fhomepage\u002Fawards\u002Flabs.svg",[51,55,59],{"alt":52,"href":53,"image":54},"ISO 27001 Certification","https:\u002F\u002Fwww.qscert.com\u002Fcs\u002Fissued-certificates\u002F?certID=_7690LD367","\u002Fimages\u002Fabout-us\u002Fcertifications\u002Fiso-27001.svg",{"alt":56,"href":57,"image":58},"ISO 9001 Certification","https:\u002F\u002Fwww.qscert.com\u002Fcs\u002Fissued-certificates\u002F?certID=_7690LBDB0","\u002Fimages\u002Fabout-us\u002Fcertifications\u002Fiso-9001.svg",{"alt":60,"href":61,"image":62},"ISO 14001 Certification","https:\u002F\u002Fwww.qscert.com\u002Fma\u002Fissued-certificates\u002F?certID=_7690LZSGS","\u002Fimages\u002Fabout-us\u002Fcertifications\u002Fiso-14001.svg",{"default_og_image_urls":64,"default_og_image_alt":68,"og_site_name":68,"og_locale":69,"twitter_site":70,"page_type_defaults":71},[65],{"url":66,"style":67},"\u002Fimages\u002Fsocial_share_preview.jpg","og","Wolfpack Digital","en_US","@DigitalWolfpack",{},["Reactive",73],{"title":74,"body":75,"slug":76,"featured_image_urls":77,"meta_tags":102,"reading_time":109,"title_size":110,"tag_list":111,"formatted_published_at":113,"short_description":103,"categories":114,"alt_text":116,"published_at":117,"content_updated_at":116,"formatted_content_updated_at":116,"key_takeaways":118,"faqs":119,"updated_at":120,"canonical_override":116,"no_index":121,"canonical_url":122,"publishers":123},"What is Personal Data and how it became the coin for personalized UX?","\u003Ch3 name=\"fb9f\">\n\u003Cstrong>What is personal data and how it works?\u003C\u002Fstrong>\u003Cbr>\r\n \u003C\u002Fh3>\r\n\r\n\u003Cp>Personal data refers to any information relating to an identified or identifiable person; This means you can identify someone be it through an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. \u003C\u002Fp>\r\n\r\n\u003Ch3>How is personal data used by most digital products? \u003C\u002Fh3>\r\n\r\n\u003Cp name=\"6cd9\">We live in a world where most of our activity takes place in the digital environment. From ordering lunch or binge-watching for a weekend to any type of communication: we work, talk, and see people with just a single click.\u003C\u002Fp>\r\n\r\n\u003Cp name=\"6b3a\">Once we got used to online services and apps, we also started to have higher standards in terms of usability and to have experiences that are as personalized and relevant to our needs as possible — from a movie and\u002For video recommendations, language identification, to our shopping history on a site, or recently seen products and offers.\u003C\u002Fp>\r\n\r\n\u003Cp name=\"c27e\">In order to create a good User Experience, User Interaction, flows, services, features, or discounts, companies need to cluster and analyze some data about you. \u003C\u002Fp>\r\n\r\n\u003Cp name=\"1df1\">This is one of the reasons everyone asking for our email? Or we keep seeing \u003Cstrong>that\u003C\u002Fstrong> cookie banner all around? We accept \u003Cem>cookies\u003C\u002Fem>, but how many times do we really read the terms and conditions of the privacy policy?\u003C\u002Fp>\r\n\r\n\u003Cp name=\"2cd9\">We definitely do not want to have our data processed, but we do not really think of it in this way. And, of course, we (definitely) dislike the idea of having our activity monitored on a site using video recording applications of the sessions we have, clicks, mouse movements, and any other action that is involved in the activity on a site or in a web or a mobile application. But we want to receive only relevant content.\u003C\u002Fp>\r\n\r\n\u003Cp name=\"2190\">\u003Cstrong>This is called the paradox of privacy!\u003C\u002Fstrong>\u003C\u002Fp>\r\n\r\n\u003Cp name=\"fd1e\">How do we accept (or manage) the discrepancy between our intentions and expectations as consumers? how to protect our privacy and keep our expectations vs how we (actually) behave in the online world?\u003C\u002Fp>\r\n\r\n\u003Cp name=\"5029\">Before jumping to an answer to this question, let’s talk about personalization to add a bit of context.\u003C\u002Fp>\r\n\r\n\u003Ch3 name=\"ab5c\">The importance of personalization (and internationalization) in the digital environment\u003C\u002Fh3>\r\n\r\n\u003Cp name=\"07a2\">People are not static — au contraire: we use multiple social networks, communication channels, a lot of different devices (console, laptops, tablets, phones), and our interests change over time or depending on the context.\u003C\u002Fp>\r\n\r\n\u003Cp name=\"d9e4\">This means the experience with a product or service is completely different in terms of UX \u002F UI or content for each of us. To these, we can add our interests, the content relevance, and the way we consume everything.\u003C\u002Fp>\r\n\r\n\u003Cp name=\"dc8d\">Localization, be it for marketing campaigns, content, or software, is the process of translating your business or digital product into multiple languages and adapt it across cultures.\u003C\u002Fp>\r\n\r\n\u003Cp name=\"33e9\">\u003Cstrong>Localization Example\u003C\u002Fstrong>\u003C\u002Fp>\r\n\r\n\u003Cp name=\"72e6\">A single language can be used in multiple parts of the world — such as English, French, or Portuguese, and your product should adapt to the regional and cultural conventions of the customer’s geolocation. Having it internationalized, the entire content, flow, and feel will seem as if it is an app built for specific native speakers, no matter who is using it.\u003C\u002Fp>\r\n\r\n\u003Cp name=\"6322\">We are keen to accept and use services and products that are closer to our culture, way of living, our native language or idioms, specific colors, symbols, and design elements.\u003C\u002Fp>\r\n\r\n\u003Cp name=\"346e\">This is not a new topic at all; in the offline environment it has been used for a long time — think of tailors! We give them contact details, they take our measures, we tell them what clothes, materials, and colors we like, where we want to wear them, what makes us feel comfortable (or not) and they offer us a product. These also fall under personal and behavioral data and we offer them in exchange for a personalized product.\u003C\u002Fp>\r\n\r\n\u003Cp name=\"12bc\">However, in the online medium, even though most of us buy and use things only if they are customized for our needs or if they are recommended to us, we are reluctant to accept the data processing when it comes to our profile (e.g., Spotify customizes playlists for you based on what you have listened to before).\u003C\u002Fp>\r\n\r\n\u003Cp name=\"de5b\">So, how does personalization actually work?\u003C\u002Fp>\r\n\r\n\u003Cp name=\"8e86\">There are multiple ways to customize a product, but most of them comprise of different types of data. Let’s declutter them!\u003C\u002Fp>\r\n\r\n\u003Ch3 name=\"abe7\">Primary types of data used to personalize online experiences and design stunning UX\u002FUI\u003C\u002Fh3>\r\n\r\n\u003Cul>\r\n\t\u003Cli name=\"df9c\">Use browser information (e.g., browser locale) to localize content: colors, language, most appropriate phrases, etc.\u003C\u002Fli>\r\n\t\u003Cli name=\"f8fc\">Use tokens to personalize emails, landing pages, website pages, or chatbots messages based on your cookies and CRM. Once the right tokens are identified, send out localized emails based on your audience’s geolocation, timezone, language, jokes, and holidays or local celebrations.\u003C\u002Fli>\r\n\t\u003Cli name=\"1d6d\">Focus on categories like location (location, zip code), contact (name, email), company (industry), or any other data you have in your site’s or app’s forms. Use that data to personalize your chatbot messages, your pricing, your promo offers, or campaigns!\u003C\u002Fli>\r\n\t\u003Cli name=\"bdea\">Display the pricing currency, measures, decimal separators, address, or dates in your audience’s format preference.\u003C\u002Fli>\r\n\t\u003Cli name=\"e0fb\">Provide multilingual customer support based on your top users’ language\u003C\u002Fli>\r\n\t\u003Cli name=\"97d1\">Use visuals or audio files people are used to in their region: you may want to use visuals, colors and provide push notification sounds or in-app sounds based on the users’ culture\u003C\u002Fli>\r\n\t\u003Cli name=\"7310\">Make sure your brand name, images, emojis, icons, or symbols don’t have peculiar connotations in your users’ country — unless, you \u003Ca data-href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=v2L4G1_eVOk\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=v2L4G1_eVOk\" rel=\"noopener\" target=\"_blank\">run a fun campaign about it, as Wix did\u003C\u002Fa>! But you can think also \u003Ca data-href=\"https:\u002F\u002Fghibli.fandom.com\u002Fwiki\u002FLaputa:_Castle_in_the_Sky\" href=\"https:\u002F\u002Fghibli.fandom.com\u002Fwiki\u002FLaputa:_Castle_in_the_Sky\" rel=\"noopener\" target=\"_blank\">Laputa: Castle in the Sky\u003C\u002Fa> — when everyone cheered Studio Ghibli for it, but Spanish and Italian speakers were a bit concerned regarding its translation.\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n\r\n\u003Ch3 name=\"793f\">Managing the confidentiality paradox\u003C\u002Fh3>\r\n\r\n\u003Col>\r\n\t\u003Cli name=\"7754\">Understanding the principles and requirements of confidentiality and regulations in terms of personal data and personalization usage. — e.g., the Asian National Privacy Commission, GDPR in Europe, The Data Protection Act 2018 in the UK, Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada, or HIPAA, FCRA, ECPA and computer security, privacy, and criminal law in the US.\u003C\u002Fli>\r\n\t\u003Cli name=\"7fba\">Creating a user experience using the relationship between personalization and privacy as a symbiosis, defining the requirements for accessing and using data at the individual level. Thus, recording or requesting data is done more naturally, provides confidence, and it is more contextualized.\u003C\u002Fli>\r\n\t\u003Cli name=\"a8db\">Focus on customers, not their data. Until recently, regardless of the service accessed, data was the first information stored. Now the expectations are different: we offer the data in exchange for a remarkable, contextual experience, but also to streamline the processes (search, purchase, etc.).\u003C\u002Fli>\r\n\t\u003Cli name=\"e268\">Balancing: the line between privacy, the work environment, and what we do online is becoming increasingly difficult to trace, and the role of online services is to innovate marketing and customer service, to develop new products, security protocols and risk assessment, to address the specific needs of consumers.\u003C\u002Fli>\r\n\t\u003Cli name=\"ae7b\">Ethics and Transparency: We all demand transparency in the collection, use, and sharing of personal data. And brands will have to develop their information actions beyond a banner cookie and gain customer trust by establishing actions that provide transparency in the use of data, measures taken for their confidentiality, but also training employees on the use of data ethically.\u003C\u002Fli>\r\n\u003C\u002Fol>\r\n\r\n\u003Ch3 name=\"cdce\">Key takeaway \u003C\u002Fh3>\r\n\r\n\u003Cp name=\"1be4\">At the end of the day, personalization and user experience for web or mobile app (or even a site) require an essential ingredient: Personal data. There is no other way. \u003C\u002Fp>\r\n\r\n\u003Cp name=\"46d6\">And even though, until recently, consumer data was collected without transparency, nowadays there are regulations and public awareness regarding the value and usage of personal data  —  and this is only the beginning of a data-driven journey for the digital products to be build and for the authorities and organizations to create even stronger regulations and enforce them accordingly.\u003C\u002Fp>\r\n\r\n\u003Cp name=\"836c\"> \u003C\u002Fp>\r\n","data-for-user-experience",[78,81,84,87,90,93,96,99],{"style":79,"url":80},"640","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F69\u002Ffeatured_image\u002F640\u002Fimage_processing20220615-4-eqbmpp.webp",{"style":82,"url":83},"768","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F69\u002Ffeatured_image\u002F768\u002Fimage_processing20220615-4-eqbmpp.webp",{"style":85,"url":86},"1024","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F69\u002Ffeatured_image\u002F1024\u002Fimage_processing20220615-4-eqbmpp.webp",{"style":88,"url":89},"1366","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F69\u002Ffeatured_image\u002F1366\u002Fimage_processing20220615-4-eqbmpp.webp",{"style":91,"url":92},"1600","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F69\u002Ffeatured_image\u002F1600\u002Fimage_processing20220615-4-eqbmpp.webp",{"style":94,"url":95},"1920","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F69\u002Ffeatured_image\u002F1920\u002Fimage_processing20220615-4-eqbmpp.webp",{"style":97,"url":98},"thumb","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F69\u002Ffeatured_image\u002Fthumb\u002Fimage_processing20220615-4-eqbmpp.webp",{"style":100,"url":101},"original","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fblogpost\u002F69\u002Ffeatured_image\u002Foriginal\u002Fimage_processing20220615-4-eqbmpp.webp",{"title":74,"description":103,"keywords":40,"contact_form:title":104,"contact_form:cta":105,"og:site_name":68,"og:type":106,"og:locale":69,"twitter:card":107,"twitter:site":70,"twitter:creator":70,"og:title":74,"twitter:title":108},"What is personal data and how is it used by apps? Why is Personal data the new currency for personalized user experience?","contact us","send message","article","summary_large_image","Personal data: the new currency for personalized user experience","4 min",32,[112],"test","Aug 11, 2020",[115],"ux-ui-design",null,"2020-08-11T15:38:22.412Z",[],[],"2022-06-16T09:00:19.423Z",false,"https:\u002F\u002Fwd-fe-stage.herokuapp.com\u002Fblogposts\u002Fdata-for-user-experience",[124],{"id":125,"author":126,"short_description":127,"role":128,"avatar_urls":129,"cover_urls":116,"linkedin_link":116,"instagram_link":116,"x_link":116,"meta_tags":137,"last_published_at":139,"same_as":140},7,"Corina ","Coffee fueled Marketing Strategist for tech products","Chief Marketing Officer",[130,132,135],{"style":97,"url":131},"https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fpublisher\u002F7\u002Favatar\u002Fthumb\u002Fcorina_stirbu-CMO-wolfpack-digital.webp",{"style":133,"url":134},"medium","https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fpublisher\u002F7\u002Favatar\u002Fmedium\u002Fcorina_stirbu-CMO-wolfpack-digital.webp",{"style":100,"url":136},"https:\u002F\u002Fwolfpack-digital-attachments-staging.s3.eu-west-2.amazonaws.com\u002Fstore\u002Fpublisher\u002F7\u002Favatar\u002Foriginal\u002Fcorina_stirbu-CMO-wolfpack-digital.webp",{"title":40,"description":40,"keywords":40,"contact_form:title":104,"contact_form:cta":105,"og:site_name":68,"og:type":138,"og:locale":69,"twitter:card":107,"twitter:site":70,"twitter:creator":70},"website","2021-11-23T06:45:59.000Z",[]]